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In early October at the South Florida International Auto Show, Chrysler set up what they known as Camp Jeep. To those less term enriched, Jeep created a driving exhibit to give test drivers the real-life knowledge of driving a Jeep off road. This was no minor feat for ...

It may well be a extended way from the outback or actual off road driving but Chrysler is becoming really innovative in its advertising and marketing efforts to permit potential clients to encounter the Jeeps trail rated difference!

In early October at the South Florida International Automobile Show, Chrysler set up what they known as Camp Jeep. To these less term enriched, Jeep made a driving exhibit to give test drivers the actual-life experience of driving a Jeep off road. This was no minor feat for Jeep. To construct their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and devote almost six days creating the obstacle course. The trail featured a water obstacle and an 18-foot hill as well as other driving challenges. All to show possible customers just what a Jeep can do out on the trails.

If this wasnt enough, Chrysler is going it a single far better at their upcoming "Full Throttle Test Drive Event" at the Wild Rivers Water Park in Irvine, CA (Los Angeles region) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of automobiles on 3 distinct specialty courses, a single of which will be a 4x4 off-road adventure course. Shoppers will get the chance to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.

This occasion will run from 9 a.m. to 5 p.m. every day and is free of charge. Food and drinks will be available. Individuals interested in attending are getting encouraged to pre-register for a common arrival time on Saturday or Sunday by calling 888-809-7088 or visiting Pre-registration is not necessary to attend. You do want to be 18 years or older with a valid drivers license to participate in the car driving tests.

Is it worth the expense to construct these man-made obstacle courses? Chrysler need to assume so and some marketing studies would appear to indicate that it is as effectively. According to marketplace research, 40% of the individuals that attend these varieties of automobile shows will buy a vehicle inside a year of the event.

We applaud Chrysler for their innovative way to demonstrate their automobiles efficiency and to give folks a opportunity to see for themselves what they really feel like out on the trails. We appear for a lot more marketing innovations out of Chrysler as they make a push to further strengthen their off-road image.

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