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The founder of the network - Dieter Schwarz. Home business was laid by his father in 1930, which for 10 years bowed the company keen on a significant business in the extensive souk of food products. All the rage 1944, after Germany's defeat in the war, the company ceased to exist. More than the next 10 days the company managed to revive. In 1977, after his father's death the company voted for into the hands of his son Dieter Schwarz. Next to the matching epoch the company has been actively developing in two guidelines - household goods and a discount of food.

The earliest LIDL supermarkets emerged in southern Germany, moving the formerly of a price struggle, which later became a tradition Lidl. Steadily, the network grew and widened, feat a level of "big brother>> and.

On commodities sold in the network Lidl, in order by this manufacturer is lost. As an alternative, it is written: Lidl Stiftung & Co. KG. Such a strategy is its own brand. The company structure

Today LIDL network includes further than 4500 branches all more than the world, being represent in more or less every one of European countries, and actively moving in the markets of Australia and the USA. The company's staff consists of practically 170 thousand employees [1]. Staff branches are centrally starting head office.

Typically provisions LIDL supermarkets represent an area of