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Productive Twitter Marketing

Effective Twitter marketing strategies are not one size fits all. It's important to consider your goals for your own personel Twitter marketing.

Effective Twitter marketing strategies for a mommy blogger:

Imagine you are a mommy blogger and your Twitter participation goal would be to increase readers for your own mommy blog. Some of the steps you'd most likely take tend to be:

- Use Twitter and third-party search functions to find people tweeting about subjects you write about, such as childcare, home schooling, behavioral issues. You would then follow these folks.

- Include links to your blog posts in your Twitter updates.

- Tweet links from other publications for content articles on these topics.

- Ask questions on Twitter as to what are the most pressing questions of parents raising young kids today. (Then try in order to answer these questions inside your blog posts.)

Effective Twitter marketing strategies for any book author:

Of course many of the strategies act like what a mommy blogger would do on Twitter. Except in this situation you want people to buy your book - not simply read what you're written and made available for free. So in addition in order to following people who might be interested in your topic and sharing information connected to your topic, you might:

- Tweet a link every so often to a chapter of your book.

- Offer a discount on the book price to individuals on Twitter.

- Do a combined project with another author in which some people get your own book free when purchasing the other author's book as well as vice versa - a certain number of individuals who buy your book obtain the other author's book for free.

Effective Twitter marketing strategies for a business:

In your case we are able to assume that your goal is more than a one-time purchase. You want to create relationships with individuals who will hopefully be your customers/clientele over a long time period.

For you, effective Twitter marketing strategies include most of the above steps plus a clear-cut demonstration of the knowledge base. This knowledge base can be demonstrated by:

- Responding to questions asked on Twitter in your area of expertise. You don't have to give away the entire store, but you do need to try and answer the question and/or provide a link to where the answer can be found.

- Tweeting links to information supplied by people in the same field as you are. This indicates a willingness to share while demonstrating that you're comfortable providing information from others in your same field.

- Offering special discounts to people on Twitter.

In conclusion, you must not give up after only a few weeks because the methods haven't produced massive results. You have to sincerely commit to consistently implementing your strategies long-term should you hope to have effective Twitter marketing strategies.

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