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Back throughout the 1980s when Mercedes introduced its very first infant Mercedes, the automobile was received with mixed critiques. Motorists loved the car, now a C series model, as it produced a Mercedes automobile cost-effective for the middle class. On the other hand, critics worried that the esteemed Mercedes-Benz name would suffer as a automobile touching the price tag level of many ordinary American models would soon become component of the line up. These days, even smaller Mercedes are planned for the US market place. Will this be a large mistake for the German automaker or is Mercedes incorporating smart thinking?

To the surprise of a lot of Americans, the Mercedes brand isnt as pompous or pretentious in Europe as it is in the U.S. Crafty Mercedes-Benz marketing and advertising over the years has presented an image of Mercedes as becoming an ultra-luxury automobile line, a really superb benchmark from which all other cars are measured. In some respects this image is accurate, but in reality Mercedes goes properly beyond such a narrow definition.

In the European marketplace, Mercedes is identified for making these very same high top quality luxury vehicles, but also for making vehicles that are a lot far more attainable for the masses. Even appropriate now Mercedes sells four models in Europe that are uncharacteristically Mercedes kind automobiles, at least for the American market:

Viano A minivan of sorts, the vehicle can hold as several as eight people and is powered by either a pair of inline four cylinder engines or a three.5L I6.

Vaneo A compact van with seating for as several as seven adults. The Vaneo attributes a sloping roof that speedily drops off to a rear hatch. Powered by 1.6L or 1.9L I4 gasoline engines or a 1.7L diesel.

B Series Mercedes answer to the Volkswagen Golf is its personal B Series of automobiles. This 5 door hatchback, which also looks a lot like a Toyota Matrix, comes with six engine options: 4 gas engines starting with a 1.5L I4 up to a two.0L turbocharged 4, and two diesels.

A Series Even smaller than the B Series is the A Series, three or five door hatchback models about the size of a Toyota Echo. Thats appropriate, a teeny tiny Mercedes! The exact same six engines offered with the B Series are supplied in the A Series plus a single further diesel for a total of seven engine options!

Rates for the A Series begins around $23,000 when present British to American currency exchange figures are factored in to almost $29,500 for the B Series. The Vaneo and Viano would sell at around $25,550 and $39,800 respectively if todays European rates had been carried over to the U.S.

So, what does Mercedes have in thoughts? They are hoping to introduce the B Series to the U.S. marketplace by 2007. Is this a wise selection? In my opinion it has worked well in Europe, however it would be far better for Mercedes to produce a new make of automobiles to incorporate the B Series. Much like Toyota has spun off both Lexus and Scion, Mercedes would be better served by producing a separate down industry brand in order to uphold the Mercedes name.

No, there isnt something shameful about any of these modest autos in reality, they are a wise concept  even so, decades of advertising and marketing in the U.S. can definitely be undone overnight by the introduction of any car smaller than the C Series to the Mercedes line up. No auto as tiny as the B Series would wear a Lexus nameplate, so why ought to a vehicle of this type wear the Mercedes moniker?

As I stated, this is just my opinion. What are your thoughts? toyota tacoma hood 350z body kits mustang cowl hood