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Emails could be a strong advertising vehicle when used effectively but it is also possible to waste money and time on email marketing when you do not know how to go about it. When designing an e-mail campaign many people will use html templates which enable them to use visually pleasing designs, logos and images to market their products and services and yet many e-mail clients will reject html emails as junk and hence they might never be observed.

One more thing to take into account is the time of your campaign. Consider that the start of the week is active for most people and thus they may not be open to marketing with email on a Monday when they have plenty of other work to go through. Similarly at the conclusion of the week people in many cases are looking forward to an early finish ready for the weekend so that they may perhaps not want to look at your email until next week -- when it gets shoved down the inbox by new mail and again may possibly never be seen.

Targeting your email campaign to the proper audience is paramount to the success of the campaign as well as your e-mail marketing Surrey firm can help you to ensure you choose wisely. Worthwhile e-mail marketer should tell you that mailing your existing client database is likely to be much more effective than purchasing in a database of complete strangers emails. Often past and present customers are perhaps not aware of the full extent of services and products the company offers and so by sending out marketing emails it reminds them that the business is there and what it may do for them.

Sending out any old email would have been a waste of time. In order that it makes people want to find out more it has to be concise and also to the idea but well written. An e-mail marketing Guildford firm will have expert designers and copywriters prepared to create excellent marketing emails for their clients and can suggest good times to run a campaign such as when the business launches a brand new product or service, if they have any special offers on or when they only want to thank customers for their continued support.

E-mail marketing campaigns are of the same quality as useless unless the success of the effort is measured. How many people clicked right through to your website and Statistics will be needed by you on how many people opened the email. Also there has to be a facility for individuals to unsubscribe if they no more wish to be on your database. graphic design godalming