RaganBlanks774

Facebook Marketing Strategies for Business

Many business executives recognize the value of marketing on Facebook and also have taken the first step by creating a Facebook Fan Page for his or her business. But following the page is made, many CEO's drop the ball and don't take full advantage of everything Facebook has to offer for his or her business. So, we have compiled a list of marketing tips for business owners.

Posting on Other Business Pages

Facebook Fan Pages have become a location where Pages can post and update on other Pages. In "Page" mode, you can like and comment on other pages. In Page mode you are able to write around the profiles of your friends. Wall posts aren't in chronological order, and that we do not genuinely have lots of control on the posts on our Pages. What's promising as a Facebook admin is you can "view" your page in chronological order. To do this under "wall" click "admin view". This can help you to organize your personal page by viewing it in the order that's easiest to know and manage.

As you are in "page view mode", when the name of your fan page is not your real name, as is the case with many fan pages (those are the name of the business), it is important to add a name to your post. If you're commenting on other fan pages, go ahead and sign off at the end of your comment with a dash and your first name. This can help to include an individual touch for your posts and improves your engagement factor.

Think about how you are coming across. Are you currently at your competitors' pages due to self-serving agenda or are you currently there to contribute? We recommend that you need to do much of your networking in business industry that is not just like your company (a non-competitive industry). You can post on the pages of companies which are related to yours, although not your competitors. You can find more results that way.

fb ad clone

Prevent Spam on your Own Page

Many business people have noticed that, sometimes, their competitors will spam their page. Facebook now has spam filters which you can use to curve this. In order to access and utilize Facebook spam filters, you can find it under "edit page" also it allows you to load keywords that are put into the spam filter which means you, as the admin, can automatically filter posts. This really is located in "admin view". Comments appear inside a light color which many people have said is much more difficult to see, however, this tool continues to be very helpful.

Notifications could be by email or you can turn that off by clicking "edit page". This is helpful because when you get new fans or comments you can get notifications.

Marketing Tips

1. Photo Strip at the top of your Page.

The photos towards the top of your page are the five photos that are probably the most recently uploaded. You are able to delete them by clicking the X in the right hand corner of each page.

The "Photo Strip" at the very top acts just like a photo viewer and also the photos appear so the viewer does not lose their place when looking at photos. Possess some custom graphics made for the very best 5 photos on your page. They can be 970 x 680 pixels. We recommend that you depart white space around the perimeters of the photos. FB will shrink them to a 97 x 68 thumbnail. Use images having a call-to-action for example "click here", "find out more", "get details", or "free download". When visitors click that image, the look will pop up. Within the description of this image, put details and a call-to-action with a link or your telephone number so visitors can easily contact you.

2. Links along the left-hand portion of your Page.

Reset the order of the links on the left-hand side of the Facebook Page. For those who have a lot more than 7, you will see a "more" link and after that you can drag and drop those links. Put the "landing tab" at the bottom that is usually a "welcome" where visitors land. By doing this once they go to your welcome page, all your links will automatically be expanded plus they can easily see your entire listing of all your links across the left-hand portion of your page.

3. Take advantage of Facebook iFrames with the addition of interesting content.

Facebook uses iFrames and although it is a touch more complicated, it provides you with a chance to add images, videos and opt-in boxes along with a proactive approach. You'll have a whole page designed on your own site after which post that in your iFrame in your Facebook page and make that the custom landing tab. In addition, you can take Facebook ads out and drag them specifically to squeeze pages and links in your Facebook page. This gives you the capability to test different promotions and offers. You are able to experiment and split test with your different offers on different iFrames links in your page.

4. Updates feature offers the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You can send all your fans updates. All these communications go into "other". On the top right-hand corner of Facebook, you will notice a place called "Unread Updates". This is valuable real-estate to ensure that if you use "updates" more frequently, you will get your fans more interested in your fan page. If you have a very active post on your wall, you are able to take that exact link and include that into the "updates" which means that your fans will see that on the top right-hand corner of the page. By using "updates" you will have free ads on your own and it appears on top right-hand corner of your fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Research has shown that Up to 90% of the fans do not return to your page once they click the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you can be visible for your fans and engage them in order to "remind" them about your business and increase people to your main site, which after all, is the next step in upping your main point here.

Your fans can easily see your articles within their news feed. However the question is "how do your get your content visible in your fan's news page?". Facebook utilizes a very complex algorithm (called "edge rank"), so we have no idea exactly why some posts appear in news feeds plus some don't, but we all do know what can increase your visibility inside your fans' news feed.

Tips to increase your visibility in your fans' news page include:

Post before noon inside your time zone. Post 1 to 2 times each day. Do not over post. Some companies import tweets and "over post". This could hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately result in you showing up much less inside your fans' news feed. Use questions. Keep posts short and simple. Be personal. Use other's content. Include photos, videos, and links. Create your own ways of improve your visibility in news feeds.

Through the use of these tips, you can increase visibility on Facebook and engage more fans.