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Here's some sweet news: men and women all over the country can still enjoy that crown jewel of New Orleans, the King Cake, this Mardi Gras season.

For those who don't know, a King Cake is an oval-shaped bakery delicacy-a cross among a coffee cake and a French pastry that is as rich in background as it is in flavor. It really is decorated in royal colors or Purple for Justice, Green for Faith and Gold for Energy: These colors have been selected to represent a jeweled crown honoring the smart men who brought gifts to the Christ Youngster on the Epiphany. A tiny plastic infant is hidden inside. Whoever gets the piece with the prize is named "King for a day."

Some of the most well-liked King cakes are these designed in New Orleans at the popular Randazzo's Camellia City Bakery. Regardless of the devastation of Hurricane Katrina, the shop recently reopened its doors and took component in a specific program with DHL to bring a taste of house to displaced New Orleanians, residents and other individuals for Mardi Gras.

Explained Tricia Zornes, owner of Randazzo's, "Continuing local traditions like Mardi Gras aids revitalize the New Orleans economy, improves morale and shows the world that we can rebuild and re-establish the culture that has produced New Orleans special."

To aid the rebuilding and celebrate the reopening, shipping firm DHL developed a festive, co-branded shipping box, specially developed to open from the top rated to shield the rich icing and standard shape. In addition, according to Zornes, the shipper's sales representative supplied his own time and effort to rebuilding the bakery following almost every thing was lost, from the useful baking gear to the building itself. "In addition to helping us create a new distribution procedure, he went beyond the call of duty in providing to support paint, or do any odd jobs that would help us get up and operating rapidly," mentioned Zornes.

"DHL has been committed to leveraging its resources to assistance disaster relief and extended-term reconstruction along the Gulf Coast, and is now pleased to be in a position to assistance the private sector in rebuilding their organizations and their livelihoods," stated Kay Hart, Senior Vice President, Corporate Communications, DHL Americas.