Most businesses create a Facebook page to stay connected with both existing and prospective customers.4149808

The sustenance and growth of your business depends on attracting new customers as well as retaining existing ones.

Most companies carrying out business to business (B2B) and business to consumers (B2C) ecommerce activities use social networks to enhance their goodwill and reputation.

When a B2B company uses its business page on Facebook in a planned manner, it can easily build a healthy relationship with both customers and prospects.

Here are five ways to use Facebook as a great business marketing tool...

Facilitate Two Way Conversation

In conjunction with advertising your merchandise and services, you'll use Facebook page to interact with customers.

Build positive you facilitate a two means conversation by understanding what your customer's problems, challenges and considerations are and once you understand their mindsets, it will be a lot of easier for you to attract, impress and interact them by posting relevant content.

Stay Connected to Your Facebook Page

For marketing purposes, you want to encourage fans to communicate with each different and share their experience by posting comments and feedbacks.

You might typically receive negative comments from fans, but you'll convince and retain customers by addressing the difficulty with a better level of sincerity and understanding.

Success stories posted and highlighted on your Facebook page will build it easier for fans to match the quality of merchandise and services offered by your competitors.

Interact Both Customers and Prospects

Most individuals prefer to buy merchandise offered by a corporation they will easily connect with.

If your business uses its fan page on Facebook in a planned manner, you'll build a personal rapport and relationship with scores of individuals often accessing the favored social networking website.

Your fan page will additionally act as the face or identity of your business to communicate with both existing and prospective customers.

Once you add a face to your advertised complete, it will impress additional Facebook users and convince them to avail merchandise you supply.

Share External Links, Images and Information

Use your Facebook page to interact fans in a additional effective manner by cross-promoting links, images, articles and similar content posted on different websites and social networks.

As a B2B company, you've got options to share videos and images related to business specific events and generic promotional campaigns.

These details will be in a position to hold the attention and interest of fans and encourage them to often visit your fan page.

Similarly, you'll connect your blog feed to your Facebook page with an intention to enhance the reach of content posted on your business fan page.

Encourage Individuals to Share Your Content

Information and details posted on your Facebook page can reach additional Facebook users, when these are shared by your fans.

Therefore, you want to spend a while in making your content fascinating and fun by targeting interests of individuals who have liked your business page on Facebook. You can take a look find this

You want to keep your content concise and straightforward, however embrace relevant visuals, humor and brevity to hold the attention of your fans and impressing them to share your content on their personal Facebook walls.