JuneFaught

Most internet marketers are aware that they need to be building one-way backlinks to their website, but what a lot don?t realize is that a Google backlink structure will work much better if it is built with a clear pyramidal architecture in mind.

Usually, people build Backlinks without any clear strategy in mind. This isn?t entirely bad, as backlink building in any form is better than none at all, and any kind of backlinking strategy will be effective when seeking to dominate a relatively uncompetitive niche.

However, there will come a time when you?ll want to try and get onto the first page of Google for more competitive, kick-butt keyword phrases. But, because these types of phrases are much more fought over, it?s usually only the "big dogs" of the Internet marketing world who can gain the top spot on Google.

So, as a little guy, you need to develop a specific Google backlink building strategy. This is where a backlink pyramid comes into play.

What exactly is a backlink pyramid?

Backlink pyramids consist of building links in a systematic way, making use of popular web 2.0 sites as the base for you links and then building several layers of interconnected backlinks that point to each other as well as to your website. In order to build a backlink pyramid, you?ll first need to know the Google Page Rank of various websites that you plan to build backlinks on. We?re talking about websites such as blogs, social marketing sites, article directories, Web directories and free sites such as free hosting services, and also squidoo.com or hubpages.com where you can make your own web pages.

First, start with sites that have a lower Page Rank and set up a series of web pages on them with relevant content. Post one-way links from these web pages to your website. These sites could be free web page sites, less trafficked article directories, or web 2.0 properties like hubpages.com or wikio.com. You could also visit relevant but low ranking blogs and add some comments in response to the blogger?s posts.

Now, whenever you post comments or an article on a higher ranking site, where possible, link the higher ranking page to your website and to some of the lower ranking pages where you added content previously.

By consistently adopting this kind of backlink pyramid building strategy, you?ll be building a web of links which all ultimately lead to your website, whereas your website doesn?t link back to any of the linking sites.

Because Google seems to give such high weight to one-way backlinks, as evidence that your site has something of value to offer, this kind of strategy is especially effective for improving website ranking on the Google search engine, which of course is the most popular search engine on the Internet.

Something to keep in mind is that when you?re developing a Google backlink campaign, it?s better to build slowly and surely, rather than building a massive amount of backlinks in a very short period of time. backlink building should look natural to search engines. Building a Google backlink pyramid takes time, but if you stick at it, the potential rewards for your website and to your bottom line could be very beneficial.

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