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To the non-fan, NASCAR stands for "Non Athletic Sport Centered Around Rednecks"....it really is real meaning is "National Association for Stock Automobile Auto Racing". To corporate America it stands for "Massive Company"

NASCAR and their premier division "Nextel Cup" is the second most watched sport in America, only the NFL tops it for attendance and tv audiences. On any offered weekend for the duration of the season, far more race fans pack race tracks to capacity, than any main sporting occasion... All-star Game, Superbowl, or PGA Golf Tournament. The internet site 'NASCAR.com' gets over One particular BILLION hits a year

The Nextel Cup functions 26 weekly races, plus a 10 race playoff type schedule. It's the only sport that has what is named "It's Superbowl" as the first race of the season. The Daytona 500 is viewed by over 30 million, more than 180 thousand pack the grandstands and infield each and every year for that occasion.

This sport that numerous assume their fans to be white, male, and southern. Nicely, that assumption is just plain wrong. NASCAR's fan base is made up by 40% woman, in fact, NASCAR has more ladies watching, than the NFL or Key League Baseball. The minority fan base increases each week, producing up about 10% at this point. The typical revenue of a NASCAR Nextel Cup fan is 83,000 a year.

You see corporate sponsor names everywhere, on the cars, uniforms, tracks, and merchandise. NASCAR fans are the most "Brand Loyal" in the globe. These sponsor names cash in on that loyalty...Dale Earnhardt Jr. fans drink Budweiser, you won't uncover a lot of Tony Stewart fans setting one foot inside a LOWE's, simply because Tony is sponsored by "Property Depot", Jeff Gordon fans paint with absolutely nothing but Dupont paint, etc. It price 10 to 20 million per year for the top teams to be competitive and Corporate America is much more than pleased to cough up that kind of cash for what they get in return. It costs sponsor's around a million and a half dollars a season just to have their organization name on the trunk lid of a best Nextel Cup automobile.

The drivers are the stars and they offer you every little thing from: great seeking, ugly, fat, tall, thin, wise, dumb, intelligent, stupid, macho, wimpy, young and old. You cannot uncover yet another sport that delivers the drama week in and week out that a NASCAR Nextel Cup race offers.

This is only a short overview of America's second most watched sport, there is a lot far more to uncover in future articles associated to NASCAR, but you can not deny, that NASCAR is the greatest

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