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In March 2006, the Honda Motor Firm celebrated an essential milestone: the 20th anniversary of their luxury brand, Acura. Produced to give Honda aficionados an opulent make that they could be proud of, Acura has successfully expanded the companys reach far beyond a lot more prosaic models such as the Civic and the Accord. Right now, Acura is a extremely distinct brand than the firm that was birthed in 1986. Lets take a glimpse at Acuras previous, their present line up, and what the subsequent 20 years might bring for this esteemed Japanese automaker. Back in 1981, Honda saw an opportunity opening up for itself that no a single in Hondas headquarters wanted to miss out on: creating and promoting luxury automobiles to American shoppers. Mercedes and BMW had been both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost industry share. Honda was already receiving widespread consumer acceptance and important acclaim for the 3 models it was then promoting in the U.S., so the selection to marketplace much more high-priced and upscale automobiles was viewed as a robust possibility. When Honda management decided to go with the upscale brand, they did this knowing that the cars would eventually have to stand apart from Honda in order to command the larger rates. Just selling up market Hondas as Acuras would not work. Instead, every auto was outfitted and retuned to compete straight against the major luxury vehicles of that time. The initial two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was basically a 3 door coupe based on a Honda Civic platform. Later, the NSX two seat roadster was brought out to battle Porsche and the Vigor sedan was introduced to fill the gap in between the Integra and the Legend. wholesale hood scoop More than time, the numerous model names were dropped and replaced by autos with two or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Right now, the MDX SUV, RSX sport compact, and TSX sedan, join the 3 other models to comprise the existing Acura line up. A slightly smaller SUV, the RDX, will be joining Acuras line up later in 2006. The future of Acura looks bright despite robust worldwide competition. Even though Honda jumped into the market place a couple of years ahead of Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have contended that this misstep has hurt Acura, while other people see it as a common conservative Honda choice to expand the Honda brand rather. Future changes for Acura are sketchy, but model changes will likely incorporate the introduction of diesel powered autos and a lot more hybrid offerings. Some auto critics have suggested that Honda has the capacity of outflanking BMW and Mercedes by creating super luxury sedans and sports automobiles. Renowned Honda high quality combined with European styling, luxury, and engineering have fueled Acuras success so far. An expansion of this theme to even larger and/or sportier models could vault Acura forward. Actually, Acura has helped reshape the original perception that several motorists had about the Japanese brands, by delivering autos that are high in luxury, tops in engineering, and strong in refinement. If the last 20 years have proved anything it is that enthusiasts can expect much a lot more from Acura over the next two decades. Kudos to the Honda Motor Organization for creating a brand that has been so properly received.