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LACOSTE the legend began in 1933. With its pure sports descent, now the LACOSTE symbol of a comfortable, elegant attitude to life, the unique design and high quality products covering men, women and children. The LACOSTE SA, its nine partners in the global license constitutes a high-quality product line, including accessories, shoes, bags, perfume, leather goods, eyewear, watches, home textiles, belts and mobile phones and other various fields. The LACOSTE annual sales in 2010 reached 1.4 billion euros, an average of two every second LACOSTE goods sold in 114 countries around the world the LACOSTE selected sales network.

Brand name: the LACOSTE Registration: France Founder: of René Lacoste, Various areas of products: clothing, accessories, footwear, luggage, perfume, leather goods, eyewear, watches, home textiles, belts and fashion jewelry, etc.

Brand origin

Real "crocodile" story took place in 1927: "The U.S. media gave me the nickname called 'crocodile' This is because I have a bet and the Davis Cup, French captain, he said if I The team won an important game, he sent me a crocodile suitcase child. U.S. audience to remember the nickname in the tennis arena, I had let go of the indomitable spirit of the prey has left a deep impression to them! so to me, my friend Robert George drew an alligator Later, I let it embroidered in a leisure suit I wear in the field. "

In 1927, René Lacoste, the design and ordered the sewing number of breathable and comfortable knit cotton jersey. Of the absorbent is particularly good, very suitable for wearing in hot pitch. Immediately, this sport shirt among tennis players set off a revolution, because when they wear the traditional long-sleeved shirt on the pitch produced with an ordinary cloth.

The first official of the LACOSTE POLO shirt is white, slightly shorter than the current product, short sleeves, edge collar. It is the famous "plain stitch embossed" (jersey petit piqué) fabric is both lightweight and breathable. 1933, René Lacoste, the famous knitted fabrics manufacturer André Gillier cooperation, started mass production of sewn crocodile logo lapel sweatshirt, the LACOSTE POLO shirt was born. The first insight trademark clothing sewn on the outside.

The leather is flexible, under the hot sun, heat and sweat will make it become slack, and only after a certain time sleep in order to fully dry. In order to extend the life of every pair of shoes, it is best to let them alternate "job" a day, wear the same pair of shoes is likely to accelerate early aging. New shoes usually filled with waste paper, and the support rod to withstand the toe and heel, these seemingly useless "junk", you do not lose as well, in the dormant period, you can put them to re-plug into the shoes, shoes reply to the last type, so the next time wear more comfortable. Ground clean

Frequent summer showers, if stepped on the reservoirs of the way to go home, you should as soon as possible with a soft cloth or paper towel will damp the serious part of the water drain, and wipe the mud splashing on the surface. SEVEN Bird brand men's experts also suggested that if large mud attached, you can make use of the knife the knife blade to scrape off, and then a slightly damp cloth to wipe traces. Leather is often fragile than usual, in the damp, therefore, to do these, your action must be gentle.

Glazing, oiled frequency should not be too high, but it must not be spared. In addition to the same color maintenance oil, in fact, some of the daily food leather care. For example, eating bananas, you can use banana peel the adhesive wipe shoes on the inside, let it dry, the infiltration shoes will be re-Hwan luster. If the shoe surface crack, you can use candle powder charge to the pattern within and ironing with an iron, then rub the same color shoe. However, since the temperature is difficult to master, it is recommended that you ask the professionals to help better!

LACOSTE the legend began in 1933. This year, René Lacoste, in the men's sector set off a revolution. He abandoned the traditional long-sleeved shirts, tennis courts, a starched replaced by now has become a classic of the LACOSTE POLO shirt. Since its inception, the LACOSTE has become a financial elegance and leisure in one of the "lifestyle" brand.

Now, the LACOSTE through a huge range of products to showcase its advocacy of the art of living, these products, including men, women and children's clothing, shoes, perfume, leather goods, eyewear, belts, watches, and home textile products. LACOSTE has always been adhering to the basic value of the original truth, excellence and elegance, and they are regarded as the foundation of success. Today, the crocodile logo is tennis courts, golf courses, as well as people's daily lives in the interpretation by the champion René Lacoste and also the wife of champion Simone Lacoste, and daughter, Catherine Lacoste, the style pioneered.

Much LACOSTE is a fashion brand, rather it represents a style. Rooted in authentic sports fields LACOSTE brand has become a casual elegance, approachable, and a symbol of a happy and lively. Each fashion season, the LACOSTE should be introduced in line with the trend of the times series of men's and women's products, and published in the New York Fashion Week.

Lacoste Since the 1960s, has sponsored a lot of tennis players to make the brand better known in recent years, Richard Gasquet, Tatiana Golovin, and in 2005 to join the tennis Golden Boy Andy Roddick.

The birth of the classic "the crocodile" pattern

René Lacoste the "Crocodile" because of the fighting spirit of the game nickname. A stylist friend, Robert George, un ami, styliste s'amusa à lui dessiner un Crocodile dont l'esquisse plu immédiatement au champion de tennis Robert George for his design of a crocodile pattern, while the champion immediately fell in love with this patterns. Soon he was wearing the embroidered crocodile patterned white jersey on the court, this tag soon became his internationally renowned landmark. It as a sign of a world-renowned interpretation of the elegance of the Lacoste products, high-quality original true.