Image SEO6312290

Image Searches for Better SEO and Ranking

One way to use search engine optimization (or [SEO]) is to add other forms of searches to your list of useful targets. Because search engines, like Google, provide different categories of searching, you may find that carefully curating your images will improve your ranking for relevant search terms. Plus, images are searched for a regular Google search, too, so it can�t hurt to improve the images on your website.

File Names Matter

First and foremost, the name of the file is important. When you choose an image that is called SEO8003.jpg, search engines will find no meaning whatsoever. But if you save the file as plumbing.jpg, then search engines know what it is you�ve got in the photo. If plumbing is a keyword you want your potential customers and clients to use to find you, then name your images plumbing. You can also add dashes (plumbing-springfield.jpg) or underscores (plumbing_springfield.jpg) to include more words and get even more specific ranking.

The Images Are Important

Of course, if your images are unclear or unrelated, you will also have a problem. Every image should be applicable and practical to your business. If you have a plumbing business, don�t include images of horses running through fields. Inspiring, but the wrong people are going to find your site. Remember, if someone is searching for the right keywords, they should find your site. So keep it relevant.

Anchor Text and Surrounding Text

If you are linking to an image, the text that holds the link should be descriptive. If your plumbing blog has an article about cracked pipes and you link to an image of a cracked pipe, make sure the link is on those words. Additionally, the words on the page where the image is should also match the image, so search engines understand that the context is relevant.

Resources gathered from [Jasa SEO]