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What exactly is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire web website so that there is a very good possibility that your internet pages will appear at the leading of search engine queries for your selected keywords and crucial phrases. The majority of the search engine optimization specialist's time should be spent targeting the search engines that will give you the most site visitors. The following search engines and directories are:

AltaVista

AOL Search

Organization.com

Rapidly Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The very best time to request search engine optimization is just before you style your net internet site. As your web website designer creates web page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is finest for optimum indexing. Once you have chosen the best layout for your net site, then the search engine optimization specialist can inform your designer when and exactly where to spot your keywords and crucial phrases inside your HTML tags.

How can you tell a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist really should be in a position to get your internet site indexed properly for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index web sites. Google does not use meta-tag content material for relevancy. Inktomi presently uses meta-tags. And Yahoo is a directory. Ask how your site will be developed and tagged for each and every of these. If you don't get 3 diverse answers, then you should move on to a far more skilled search engine optimization professional.

If your net internet site has currently been designed, a expert search engine optimization specialist will frequently advocate layout and design modifications. He/She is not telling you that you have a negative-seeking web internet site. He/She is telling you that the site's layout will not get indexed well for your targeted search phrases and crucial phrases. For example, a website that has a triple frameset (on the best and on the side) is really tough to get indexed properly on search engines, even with a gateway page. Nonetheless, a straightforward frameset can get indexed nicely in search engines, with or without a gateway web page. A search engine optimization specialist can design or inform your net website designer how to lay out a straightforward frameset to get the very best final results.

Search engine optimization and other advertising and marketing methods (banner marketing, internet copywriting, being listed in Yahoo, posting to discussion groups, and so forth.) are not substitutes for a internet site with strong content material and great layout. Search engine optimization is not a substitute for client service, a excellent sales pitch, or a fantastic product/service. It is not a substitute for a effectively-planned on the web and offline marketing strategy. Search engine optimization is a implies of helping your possible buyers discover your net site. It is a highly specialized advertising and marketing tool. company website milwaukee web design web design milwaukee critique