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The role of the traditional graphic designer has changed significantly over the past few years since the business has moved right into a far more digital age. Creatively and technically this industry evolves at a very high speed and designers constantly confront the challenge of being forced to keep up with new computer software programmes and tools which will enable them to do their job to meet the present demands of their customers.

One of the biggest influencing factors in the changes seen within the design industry is certainly the internet. Online advertising is now a huge market and whereas in days gone by companies could have spent their promotion budget on printed materials such as for example posters, leaflets and magazines they are now spending a great deal of this budget on their website, e-mail marketing and social networking.

This transformation into a more digital age means that there was still a demand for graphic design companies but whereas this design may once have been purely for print it really is more likely to be print and digital media today. A graphic design Surrey firm will have to ensure that its designers are familiar with the absolute most up to date design software so that they can create designs and pictures that can be utilized digitally.

Many graphic design companies have taken the very logical step of becoming web site design organizations. They are able to combine the creative and design expertise of their traditional designers with the technical skills of a programmer to create websites and e-commerce sites that may fulfil the need of the modern business customer. This implies that many design companies have had to employ developers to fill out the technical skills that they might have otherwise been missing.

Trying to the future the online advertising market is only going to increase to grow, particularly with the amount of individuals who are accessing the web using mobile devices. This means that mobile friendly websites and apps will be increasingly in demand and graphic artists will need to adapt their expertise and skills to service this market. What To Anticipate From A Surrey Web Designer - Befriendy