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Search engine marketing - Content Is King

There was a time when Online marketers only had to worry about Search Engine Optimization for starters page, simply because their whole website was comprised of only a one-page sales letter. Some still utilize tactic, particularly those who've piled up an enormous opt-in mailing list and can reach hundreds or even thousands of interested parties with one quick e-mail message, and therefore maybe don't even apprehensive about SEO in the first place?

A few of the mere mortals of the world however do need the help of high search engine rank - individuals who try to earn our living from the own niche site - and a lot of are finding that small mini-sites with a few pages get ranked far higher with all the major search engines like google than those with only a single page, and as a consequence enjoy more traffic in comparison with alone can forward making use of their own list.

The sort of pages needed for these mini-sites are not we might consider groundbreaking - sales page, blogging page (definitely a blogging page!), affiliate page, contact, conditions and terms etc, just standard pages.

Of course, google search optimized Sales Page is a MUST. For those who have an info based product to trade then you've got to have a sales hype of some kind or online sales page to advertise it and persuade website visitors to buy it. Unless you you are unlikely to generate any sales, high really isn't any fun because...

Make no mistake, the sales page page just isn't optional, it can be and always will be the central 'main page'. The aim of your marketing no matter what methods you have - whether it's Click here online or offline, is to end up visitors to this main page. There could be times when you direct people to some other page as part of your site, like a blog posting page or possibly a lead capture page, and following that on to your profits page - but ultimately your objective is always to end up your visitor or prospect to read a sales letter eventually also to hit the Buy Now button to get the item you're selling.

This content and purchases copy of the web page is really a different matter entirely but from a planning perspective - looking at what your proposed website should contain and what sort of system you'd like to implement - the sales page is essential and also other pages are added around it to aid using the everlasting sales pitch and the search engine optimisation in the site generally speaking.

What you may do though, don't just start and stop with a one-page sales page website. Understand that 'Content is King' in relation to rankings and appearance engine optimization, the more content you've got on your own website (and ideally you need to keep contributing to it regularly) the harder they'll reward as well as rank your internet site accordingly.

Paul Johnstone is an Internet Publisher, creating and promoting both niche market products in addition to those involved with the overall Online marketing arena. The type of method is a 94-Page E-Book titled 'The Internet Marketing Special Report - How To Start And Improve your Own Online Business'. For any FREE copy on this e-book please visit the next site for even more information.