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One very important SEO activity is link building, however this does not imply that you need to build links at any price. It can be quite costly in terms of money and time. Generally there are a lot of costly link building faults and the following are a few of the most frequent ones:

1 - Always Check if your backlinks have a nofollow attribute:

Link exchanges are actually one of the white hat methods to build backlinks, however there are many dishonest webmasters who will deceive you. One of the known scams is when you pay somebody for a backlink, then all of a sudden it disappears or gets the nofollow attribute. That is why it is necessary to check links from time to time that it does not have the nofollow attribute and if the link is still there.

2 - Obtaining top quality links but with useless anchor texts:

Such links whose PR is high but the anchor text is 'Click here' or something like that is rarely beneficial. Keywords in the anchor text are of great importance, therefore if the backlink doesn't have them, it isn't a valuable one. Backlink Anchor Text Analyzer tool can do the hard job for you and can save you time which is wasted in analyzing the anchor texts of links.

3 - Not making use of ALT text in the image link:

Image links is not a good option if compared to text links but if an image link is the only possibility to obtain a backlink then don't reject it. However, make certain that the ALT text of the image link has your desired keywords.

4 - Getting backlinks from unrelated sites:

This fault is in fact a popular one. When hunting for backlinks you should concentrate on relevant sites only. If you have a home improvement site, then getting links from a niche blog is not at all valuable. If you need a list of related websites for your niche try the Backlink Builder and look at what suggestions it gives you.

5 - Obtaining backlinks from websites with lots of links:

If the backlink is coming from a page which is not cluttered with tons of several other backlinks then it is more valuable. Several pages have 400 or more backlinks and in case your link is one of them, this isn't a great accomplishment. On the other side, many directories place the nofollow attribute on non-paid links so even if there are 400 links on page and the majority of them are nofollow but yours is not, this still counts.

6 - Clearly selling links:

I don't think there is any webmaster have not heard that selling paid links on your site can harm your site rankings. Still there are many webmasters who don't miss the opportunity to make a few quick bucks. If you still want to sell links you should use a professional link selling services. However, always keep in mind that while a few of the paid link companies try to hide the reality that the links are paid, the rest are not that discreet.

7 - Linking with websites having poor reputation:

Linking with sites having poor reputation is also known as bad neighbours and it is one of the worst mistakes one can make. If you link to such sites, Google takes this as if you recommend them and this may result in penalties for your site. And that is why you should always check the reputation of a site before linking to it. Even if you are being offered a lot of money to link to a site with poor reputation, you should refuse the offer simply because your site's rating with search engines can be affected in a negative way.

8 - Linking to reputed sites lately gone poor:

Even if you examine the sites you link to thoroughly, it happens that a website which used to be decent suddenly starts publishing questionable content. That is why you should frequently check not only that the outbound links you have are not broken but also where they are leading to.

Don't forget that backlinks are extremely important for your site and that is why you should really pay attention to what kind of links you are getting. It is definitely not a waste of time to monitor what is actually going on with your links. link building services