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After getting completed with the website, anyone would need to take proper care of its proper and effective SEO (search engine optimization).

Otherwise, websites won't get proper hits and therefore it will not be of any great use. Two important techniques that happen to be widely used are:

Anchor-text: This text is not but the clickable text in hyperlink.

It can be used to redirect the visitor to anyplace, internal or external. It taken care to not to use words like Just click here or Here for anchor text, they are very trusted. The reason is very simple, that when someone comes in your shop you may not put a board saying "Open the threshold and place" rather the board will read welcome.

Now as we know what anchortext is, we ought to also understand what why having these texts use a dramatic affect on page ranking. Google and other major search engines like yahoo give high value to those text to ensure the anchor text must be relevant for the landing page.

Back Links: These aren't to be mistaken with anchor texts and are also links which point to your web page design. However, fortunately they are very essential in search engine optimization because the amount of back links to a web page shows how popular that webpage is.

Now, most of the wikis and CMS keep the track in the back links which is recommended that if possible, its also wise to keep the tabs on back links.

Using both of these techniques properly you are able to boost rank of the webpage. A good web site designer will need care of it that both are used properly.

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