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You have an adgroups with a text ad and a list of keywords that you believe that you did the best research on Google Keyword Tool.mbt scarpe, And you are running the AdWords campaign for more than two weeks.montblanc pen , However, your quality scores are low and your as is rarely shown.montblanc boheme , Here are steps that you should check out to improve your quality score.ladies mont blanc pen ,

Your adgroup needs tighter theme

AdWords rewards those using specific ad with clear and transparent message.montblanc rollerball pen, Make sure that your adgroup and ad have this. For example, if your business is about selling sports shoes in Singapore, you should not generally create a welling shoes?adgroup but welling sports shoes in Singapore? And all of your keywords should cover surround this topic such as well sports shoes singapore? wports shoes singapore?or wports shoes in singapore? Don't be afraid that there are few people searching for long keywords. They are just argeted?and totally your prospects.

Your keywords should be more specific

As mentioned above, long keywords help you focus on your ad goals such as selling sports shoes to those really looking for sports shoes store. Including specific location improves your quality score. You may want to take advantage of Opportunities tab provided by AdWords to generate more effective keyword ideas.

Include keywords in your ads

Including one or two keywords inside the ad works. If your keywords cover welling sports shoes in Singapore? your titles may be singapore sports shoes?or wports shoes sales? And don't forget include keywords inside the ad description also such as well sports shoes in Singapore?or op sports shoes store in Singapore? Together, the title and description tighten your adgroup theme and improve your keyword quality scores.