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"Where Am I?" - Wayfinding for Digital Signage

Digital signage is a good tool for almost any company to talk with its employees, customers, or guests. However it is not merely designed to look good-it must be functional and serve a genuine purpose.

Wayfinding can be an excellent utilization of digital signage, specially in large buildings with assorted departments, where everyone is always becoming lost or seeking directions.

When people are in a rush and should not find their destination, they're able to grow frustrated-some might abandon the mission altogether and leave after a couple failed attempts at discovering the right place. Or they've got to stop and enquire of every employee where the cardiac wing is located.

Instead of simply playing live TV inside the lobby, your directionaldynamics.com may help visitors travel through your building from the second they walk in the door.

Wayfinding might be built-into a digital signage system in several forms-turn-by-turn directions, a visual illustration via path-drawing, a simple static map from the building, or intricate floor plans complete with a staff directory.

Interactive wayfinding with a touchscreen kiosk allows people to personalize the knowledge to exactly what they desire or need-even whenever they don't know what which is as of this time (for example, the ability to find a restaurant on a college campus by cuisine then locating it in the spotlight).

Because digital signage allows you to post quite happy with immediacy, maps can rapidly be updated to reflect any changes in office locations or updated floor plans after building renovations. Of course, if workers meeting changes to another room eleventh hour, that information can easily be changed.

Signs don't have to be solely dedicated to wayfinding. They are able to also offer the weather, news ticker, and a company advertisement; this is especially valid of interactive signs, where users can move to totally different pages with one touch.

If people can easily and easily travel through your facility and have a positive experience, they will be prone to return than whenever they were left frustrated searching for Room 12B with an hour.

One of the most common and successful applications of digital wayfinding include:

Leading visitors through hospitals to discover departments, patient rooms, and cafeteria Guiding visitors throughout a corporate facility to the correct office Helping students, staff, and visitors navigate a university campus Directing guests to some meeting or event room in conference centers and hotels Therefore if visitors are constantly becoming lost with your building, keep your digital signage system on the right path with wayfinding.