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The value provider business case includes the most strategic business case target, but the most expensive business case. Each quadrant of the VBG Matrix presents different key obstacles. Because these firms have both revenue and value growth well below a the industry’s average growth rates, these companies require turnarounds. Value Growers would be the ideal targets from the strategic standpoint, because they are already within the optimal quadrant. Underperformers are usually undesirable acquisitions. However, they are expensive buys. In assessing an acquisition target, you will need to understand the key obstacles regarding the management team’s capacity to combat these strategic challenges.

In the business case process, it is always critical to conduct rigorous market analysis business case analysis. There are a number of market ecosystem-based analysis traits, including ones that are socio-demographic, economic, legal, technological, and current state trends. Proper business case involves defining the market and the study scale, understanding the core business issues, and planning effectively. It is important to understand what makes a market unique, such as a high degree of regulation, existence of competitive fragmentation, and importance of CapEx. Understanding how to do a business case involves both supply analysis and demand analysis, which includes segmentation and segment analysis, understanding business case, and trend analysis.