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In early October at the South Florida International Auto Show, Chrysler set up what they referred to as Camp Jeep. To individuals much less term enriched, Jeep created a driving exhibit to give test drivers the true-life expertise of driving a Jeep off road. This was no minor feat for ...

It might be a lengthy way from the outback or actual off road driving but Chrysler is becoming really innovative in its marketing efforts to enable possible customers to encounter the Jeeps trail rated distinction!

In early October at the South Florida International Automobile Show, Chrysler set up what they called Camp Jeep. To these much less term enriched, Jeep made a driving exhibit to give test drivers the true-life expertise of driving a Jeep off road. This was no minor feat for Jeep. To create their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and devote nearly six days developing the obstacle course. The trail featured a water obstacle and an 18-foot hill as well as other driving challenges. All to show potential clientele just what a Jeep can do out on the trails.

If this wasnt adequate, Chrysler is going it one particular better at their upcoming "Full Throttle Test Drive Event" at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of vehicles on 3 diverse specialty courses, 1 of which will be a 4x4 off-road adventure course. Consumers will get the likelihood to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.

This occasion will run from 9 a.m. to 5 p.m. every day and is free of charge. Food and drinks will be accessible. Folks interested in attending are getting encouraged to pre-register for a general arrival time on Saturday or Sunday by calling 888-809-7088 or visiting Pre-registration is not essential to attend. You do need to have to be 18 years or older with a valid drivers license to participate in the car driving tests.

Is it worth the expense to construct these man-made obstacle courses? Chrysler have to believe so and some marketing studies would appear to indicate that it is as well. According to market investigation, 40% of the individuals that attend these sorts of auto shows will purchase a automobile inside a year of the occasion.

We applaud Chrysler for their innovative way to demonstrate their cars overall performance and to give men and women a possibility to see for themselves what they really feel like out on the trails. We appear for much more advertising and marketing innovations out of Chrysler as they make a push to further strengthen their off-road image.

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