Most businesses create a Facebook page to stay connected with both existing and prospective customers.6342971

The sustenance and growth of your business depends on attracting new customers in addition to retaining existing ones.

Most companies ending business to business (B2B) and business to consumers (B2C) ecommerce activities use social networks to enhance their goodwill and reputation.

When a B2B company uses its business page on Facebook during a planned manner, it can easily build a healthy relationship with both customers and prospects.

Here are five ways to use Facebook as a great business marketing tool...

Facilitate Two Method Conversation

Along side advertising your products and services, you can use Facebook page to interact with customers.

Make sure you facilitate a two method conversation by understanding what your customer's problems, challenges and concerns are and once you understand their mindsets, it will be much easier for you to attract, impress and engage them by posting relevant content.

Stay Connected to Your Facebook Page

For marketing purposes, you must encourage fans to communicate with each other and share their experience by posting comments and feedbacks.

You may sometimes receive negative comments from fans, but you can convince and retain customers by addressing the issue with a higher level of sincerity and understanding.

Success stories posted and highlighted on your Facebook page will make it easier for fans to compare the quality of products and services offered by your competitors.

Engage Both Customers and Prospects

Most people prefer to buy products offered by a company they can easily connect with.

If your business uses its fan page on Facebook during a planned manner, you can build a personal rapport and relationship with numerous people regularly accessing the popular social networking website.

Your fan page will also act as the face or identity of your business to communicate with both existing and prospective customers.

Once you add a face to your advertised brand, it will impress more Facebook users and convince them to avail products you offer.

Share External Links, Images and Information

Use your Facebook page to engage fans during a more effective manner by cross-promoting links, images, articles and similar content posted on other websites and social networks.

As a B2B company, you have options to share videos and images related to industry specific events and generic promotional campaigns.

These details will be in a position to carry the eye and interest of fans and encourage them to regularly visit your fan page.

Similarly, you can connect your blog feed to your Facebook page with an intention to enhance the reach of content posted on your business fan page.

Encourage Individuals to Share Your Content

Information and details posted on your Facebook page can reach more Facebook users, when these are shared by your fans.

Therefore, you must pay it slow in creating your content fascinating and fun by targeting interests of people who have liked your business page on Facebook. You can take a look resources

You want to keep your content concise and straightforward, nevertheless embrace relevant visuals, humor and brevity to carry the eye of your fans and impressing them to share your content on their personal Facebook walls.