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What exactly is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your complete net site so that there is a great chance that your net pages will appear at the best of search engine queries for your chosen search phrases and crucial phrases. The majority of the search engine optimization specialist's time really should be spent targeting the search engines that will give you the most visitors. The following search engines and directories are:

AltaVista

AOL Search

Enterprise.com

Quick Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The very best time to request search engine optimization is before you design your internet website. As your internet internet site designer creates page templates for you to approve, you can have a search engine optimization specialist take a appear at them and tell you which layout is best for optimum indexing. As soon as you have chosen the finest layout for your internet website, then the search engine optimization specialist can inform your designer when and exactly where to place your keywords and phrases and key phrases within your HTML tags.

How can you tell a quality search engine optimization specialist from a scam artist? A search engine optimization specialist really should be capable to get your website indexed nicely for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory differ in the way they index websites. Google does not use meta-tag content material for relevancy. Inktomi at present uses meta-tags. And Yahoo is a directory. Ask how your internet site will be designed and tagged for every single of these. If you do not get 3 different answers, then you really should move on to a far more knowledgeable search engine optimization specialist.

If your net site has currently been designed, a expert search engine optimization specialist will typically suggest layout and design changes. He/She is not telling you that you have a negative-hunting internet site. He/She is telling you that the site's layout will not get indexed well for your targeted keywords and essential phrases. For instance, a site that has a triple frameset (on the prime and on the side) is incredibly tough to get indexed nicely on search engines, even with a gateway page. Nevertheless, a simple frameset can get indexed effectively in search engines, with or with no a gateway page. A search engine optimization specialist can design and style or inform your internet web site designer how to lay out a straightforward frameset to get the greatest outcomes.

Search engine optimization and other marketing techniques (banner advertising, net copywriting, becoming listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a internet internet site with solid content and excellent layout. Search engine optimization is not a substitute for customer service, a great sales pitch, or a great item/service. It is not a substitute for a properly-planned on the internet and offline marketing and advertising strategy. Search engine optimization is a implies of assisting your prospective clients discover your net web site. It is a highly specialized marketing and advertising tool. research youtube marketing business coaching info business coaching info