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Small to Medium sized businesses frequently do not have an enormous budget so they will need to think smartly if they would like to get their message across with their audience and keep things within budget to invest in promotion and advertising. Dealing with a PR consulting team can help small enterprises to formulate a marketing strategy that may enable them to market to the B2C (business to consumer) as well as the B2B (business to business) sectors -- depending on where their target audience lies. Setting up a little business can be a great time to get a public relations company on board in order that there is certainly some interest in the business at the time of the launch. A PR firm may do a lot to help formulate an SME marketing strategy irrespective of what budget the business enterprise has put aside for such services so that it really is definitely worth businesses finding out more about what is on offer before their new venture is launched by them. b2b marketing Still another time when PR can benefit a company is when it is establishing a whole new products or services. This is a time if the company needs to generate knowledge amongst present clients as well as new ones so increasing their reach and shouting about their new start is a great idea. This is achieved through a number of online and offline PR channels including submitting press releases to newspapers and trade magazines, radio and television slots and a social media marketing campaign. When companies appoint new directors they frequently need to air this especially if the company has been struggling of late and the new appointment might find them recovering lost ground and establishing a new position for themselves within their sector. A business can be helped by pr companies to market their new appointment and use it to kick - start a campaign which will recreate the business or brand. As with any sort of SME advertising the business customer will need to see effects and be able to quantify these so they know what has been most effective in raising awareness about their brand. This can be done through careful planning and reviewing by the PR company. public relations consultant