CybilDenison263

If you happen to be an emerging firm with the next fantastic item, occasionally you require an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial firms at an early stage - shelled out much more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, however, is not an easy process. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the right investors. This improvement-stage company is tapping the smoking cessation marketplace with a unique tobacco-free of charge, nicotine-free smoke called Bravo, which has the look of a traditional cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," said Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may be too soon to approach large venture capital firms, however time to move beyond networking with family members and pals. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see via to the true investment chance," said Torigian. So how do companies like Safer Smokes attract their angel? integra performance parts * Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago. Most angel investors choose organizations that are likely to show positive cash flow within their initial 18 months, so possessing these sorts of statistics about your marketplace can be an incentive. * Match the enterprise strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and properly-cultivated. Safer Smokes has a patented resolution that firm officials say will "impact the landscape of the well being care sector."