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Emails could be a powerful marketing vehicle when used effectively but it is also possible to waste time and money on marketing when you may not know how to go about it. When designing an email campaign many people will use html templates which enable them to use visually pleasing designs, logos and images to promote their products and services and yet many email clients will reject html emails as junk and so they could never be seen.

Yet another thing to take into account is the timing of your campaign. Consider that the start of the week is occupied for many people and so they might not be open to e-mail marketing on a Monday when they have lots of other work to proceed through. Similarly at the conclusion of the week people in many cases are looking forward to an earlier finish ready for the weekend so that they may perhaps not want to look at your email until next week -- when it gets shoved down the inbox by new mail and again may never be viewed.

Targeting your e-mail campaign to the proper audience is paramount to the achievement of the campaign and your email marketing Surrey firm might help you to ensure you select wisely. Worthwhile e-mail marketer should let you know that mailing your existing client database is going to be much more effective than purchasing in a database of complete strangers emails. Often present and past customers are perhaps not aware of the entire extent of services and products the firm offers and so by sending out marketing emails it reminds them that the business is there and what it can do for them.

Sending out any old e-mail would have been a waste of time. It has to be concise and also to the idea but well written in order that it makes people want to find out more. An e-mail marketing Guildford company will have expert designers and copywriters ready to create great marketing emails for their clients and can suggest good times to run a campaign such as when the business starts a brand new product or service, if they have any special offers on or when they only want to thank customers for their ongoing support.

Unless the achievement of the campaign is measured email marketing campaigns are as good as worthless. Statistics will be needed by you on how many people clicked right through to your site and how the email was opened by many people. Also there must be a facility for people to unsubscribe if they no longer want to be in your database.