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What exactly is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire web site so that there is a excellent likelihood that your internet pages will seem at the leading of search engine queries for your chosen keywords and phrases and important phrases. The majority of the search engine optimization specialist's time must be spent targeting the search engines that will give you the most site visitors. The following search engines and directories are:

AltaVista

AOL Search

Organization.com

Rapidly Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The very best time to request search engine optimization is just before you design your net web site. As your internet site designer creates page templates for you to approve, you can have a search engine optimization specialist take a appear at them and inform you which layout is greatest for optimum indexing. Once you have chosen the finest layout for your web internet site, then the search engine optimization specialist can inform your designer when and exactly where to place your keywords and crucial phrases within your HTML tags.

How can you tell a quality search engine optimization specialist from a scam artist? A search engine optimization specialist must be capable to get your web site indexed well for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory differ in the way they index internet sites. Google does not use meta-tag content for relevancy. Inktomi currently makes use of meta-tags. And Yahoo is a directory. Ask how your web site will be created and tagged for every of these. If you do not get three distinct answers, then you must move on to a more seasoned search engine optimization professional.

If your web site has already been developed, a expert search engine optimization specialist will typically advise layout and style alterations. He/She is not telling you that you have a poor-seeking net website. He/She is telling you that the site's layout will not get indexed nicely for your targeted keywords and key phrases. For instance, a internet site that has a triple frameset (on the top rated and on the side) is extremely difficult to get indexed properly on search engines, even with a gateway page. Nonetheless, a easy frameset can get indexed effectively in search engines, with or without having a gateway page. A search engine optimization specialist can style or tell your internet internet site designer how to lay out a basic frameset to get the finest results.

Search engine optimization and other marketing methods (banner advertising, web copywriting, becoming listed in Yahoo, posting to discussion groups, and so on.) are not substitutes for a web website with strong content and excellent layout. Search engine optimization is not a substitute for client service, a very good sales pitch, or a fantastic item/service. It is not a substitute for a properly-planned on the web and offline advertising program. Search engine optimization is a signifies of assisting your possible buyers find your internet internet site. It is a highly specialized advertising and marketing tool. social media milwaukee brew city marketing investigate web design milwaukee wi