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Google's 2011 Panda update decreased the Seo worth of syndicated content, which lowered the rankings of numerous press release web pages. This in turn diminished the Search engine marketing value of links from these sites. Google's 2012 Penguin update has had additional effects on lowering the rankings of more than optimized sites and links, including more than optimized releases.

Even so, reduce Seo worth for press releases doesn't imply no Search engine optimization worth. They remain a crucial publicity and Search engine marketing tactic, and continue to be encouraged by promoting and search engine pros. But finding great Search engine optimization final results from them does call for playing by the new rules. Here are a few recommendations for getting greater Search engine optimization benefits from post-Panda press releases.

Resource: press release submission