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To the non-fan, NASCAR stands for "Non Athletic Sport Centered Close to Rednecks"....it's true meaning is "National Association for Stock Auto Auto Racing". To corporate America it stands for "Large Company"

NASCAR and their premier division "Nextel Cup" is the second most watched sport in America, only the NFL tops it for attendance and tv audiences. On any provided weekend in the course of the season, a lot more race fans pack race tracks to capacity, than any major sporting event... All-star Game, Superbowl, or PGA Golf Tournament. The internet site 'NASCAR.com' gets more than 1 BILLION hits a year

The Nextel Cup functions 26 weekly races, plus a 10 race playoff kind schedule. It really is the only sport that has what is called "It is Superbowl" as the very first race of the season. The Daytona 500 is viewed by over 30 million, more than 180 thousand pack the grandstands and infield every year for that occasion.

This sport that many assume their fans to be white, male, and southern. Nicely, that assumption is just plain wrong. NASCAR's fan base is made up by 40% woman, in reality, NASCAR has more girls watching, than the NFL or Main League Baseball. The minority fan base increases each and every week, making up about 10% at this point. The typical income of a NASCAR Nextel Cup fan is 83,000 a year.

You see corporate sponsor names everywhere, on the cars, uniforms, tracks, and merchandise. NASCAR fans are the most "Brand Loyal" in the globe. These sponsor names cash in on that loyalty...Dale Earnhardt Jr. fans drink Budweiser, you won't locate a lot of Tony Stewart fans setting 1 foot inside a LOWE's, since Tony is sponsored by "Residence Depot", Jeff Gordon fans paint with absolutely nothing but Dupont paint, and so forth. It cost 10 to 20 million per year for the top teams to be competitive and Corporate America is a lot more than content to cough up that sort of cash for what they get in return. It costs sponsor's around a million and a half dollars a season just to have their firm name on the trunk lid of a best Nextel Cup car.

The drivers are the stars and they offer every little thing from: very good seeking, ugly, fat, tall, thin, sensible, dumb, intelligent, stupid, macho, wimpy, young and old. You can't uncover another sport that offers the drama week in and week out that a NASCAR Nextel Cup race provides.

This is only a brief overview of America's second most watched sport, there is a lot much more to uncover in future articles connected to NASCAR, but you can not deny, that NASCAR is the finest

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