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Here's some sweet news: people all more than the nation can nevertheless appreciate that crown jewel of New Orleans, the King Cake, this Mardi Gras season.

For these who do not know, a King Cake is an oval-shaped bakery delicacy-a cross among a coffee cake and a French pastry that is as wealthy in history as it is in flavor. It's decorated in royal colors or Purple for Justice, Green for Faith and Gold for Power: These colors had been chosen to represent a jeweled crown honoring the wise males who brought presents to the Christ Kid on the Epiphany. A tiny plastic child is hidden inside. Whoever gets the piece with the prize is named "King for a day."

Some of the most popular King cakes are those developed in New Orleans at the popular Randazzo's Camellia City Bakery. Despite the devastation of Hurricane Katrina, the store just lately reopened its doors and took portion in a unique system with DHL to bring a taste of house to displaced New Orleanians, residents and other folks for Mardi Gras.

Explained Tricia Zornes, owner of Randazzo's, "Continuing neighborhood traditions like Mardi Gras assists revitalize the New Orleans economic climate, improves morale and shows the planet that we can rebuild and re-establish the culture that has created New Orleans unique."

To assist the rebuilding and celebrate the reopening, shipping firm DHL created a festive, co-branded shipping box, specially created to open from the leading to shield the wealthy icing and standard shape. In addition, according to Zornes, the shipper's sales representative provided his own time and effort to rebuilding the bakery immediately after practically every little thing was lost, from the beneficial baking gear to the developing itself. "In addition to assisting us produce a new distribution method, he went beyond the get in touch with of duty in providing to aid paint, or do any odd jobs that would assist us get up and running speedily," said Zornes.

"DHL has been committed to leveraging its sources to assistance disaster relief and lengthy-phrase reconstruction along the Gulf Coast, and is now pleased to be able to support the private sector in rebuilding their businesses and their livelihoods," mentioned Kay Hart, Senior Vice President, Corporate Communications, DHL Americas.