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Emails can be a strong advertising vehicle when used effectively but it really is also possible to waste time and money on marketing when you may not know how to go about it. When designing an e-mail campaign many people will use html templates which enable them to use visually pleasing images, logos and designs to promote their services and products and yet many e-mail clients will reject html emails as spam and consequently they may never be observed.

Yet another thing to take into account is the time of your effort. Consider that the beginning of the week is occupied for most individuals and thus they might not be open to marketing with email on a Monday when they have plenty of other work to proceed through. Similarly at the end of the week people are often looking forward to an earlier finish ready for the weekend so they may not want to look at your e-mail until next week -- when it gets shoved down the inbox by new mail and again may never be seen.

Targeting your email campaign to the right audience is paramount to the accomplishment of the campaign along with your marketing with email Surrey company can help you to ensure you select wisely. Any good email marketer should let you know that sending your existing customer database is likely to be far more effective than buying in a database of complete strangers emails. Frequently past and present clients are not aware of the total extent of services and products the firm offers and so by sending out marketing emails it reminds them that the business is there and what it can do for them.

Sending out any old e-mail will be a waste of time. It needs to be concise and to the purpose but well written so that it makes people want to find out more. An email marketing Guildford firm will have skilled designers and copywriters ready to create great marketing emails for their clients and can propose good times to run a campaign such as once the business starts a brand new product or service, if they have any special offers on or when they just want to thank customers for their ongoing support.

Email marketing campaigns are nearly as good as useless unless the success of the campaign is measured. How many people clicked through to your website and you will require data on how many people opened the email. Also there should be a facility for people to unsubscribe if they no longer wish to be in your database.