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What specifically is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your complete net web site so that there is a very good possibility that your internet pages will seem at the top rated of search engine queries for your selected search phrases and crucial phrases. The majority of the search engine optimization specialist's time ought to be spent targeting the search engines that will give you the most site visitors. The following search engines and directories are:

AltaVista

AOL Search

Business.com

Quick Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The finest time to request search engine optimization is ahead of you design your net internet site. As your net internet site designer generates web page templates for you to approve, you can have a search engine optimization specialist take a appear at them and tell you which layout is finest for optimum indexing. When you have selected the very best layout for your web website, then the search engine optimization specialist can inform your designer when and where to place your key phrases and crucial phrases inside your HTML tags.

How can you inform a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist must be capable to get your web site indexed effectively for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index sites. Google does not use meta-tag content material for relevancy. Inktomi at present makes use of meta-tags. And Yahoo is a directory. Ask how your internet site will be created and tagged for every of these. If you don't get three diverse answers, then you should move on to a far more seasoned search engine optimization expert.

If your net website has currently been developed, a qualified search engine optimization specialist will typically suggest layout and style changes. He/She is not telling you that you have a bad-looking net site. He/She is telling you that the site's layout will not get indexed well for your targeted search phrases and important phrases. For example, a site that has a triple frameset (on the leading and on the side) is incredibly challenging to get indexed nicely on search engines, even with a gateway page. Even so, a straightforward frameset can get indexed effectively in search engines, with or with no a gateway page. A search engine optimization specialist can style or tell your web web site designer how to lay out a simple frameset to get the very best results.

Search engine optimization and other advertising tactics (banner advertising, net copywriting, getting listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a internet web site with solid content material and excellent layout. Search engine optimization is not a substitute for client service, a excellent sales pitch, or a great product/service. It is not a substitute for a effectively-planned on the web and offline advertising and marketing strategy. Search engine optimization is a implies of assisting your possible clients uncover your internet site. It is a very specialized marketing tool. tumbshots