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What exactly is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire net site so that there is a good possibility that your net pages will seem at the prime of search engine queries for your selected key phrases and crucial phrases. The majority of the search engine optimization specialist's time should be spent targeting the search engines that will give you the most site visitors. The following search engines and directories are:

AltaVista

AOL Search

Company.com

Quick Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The very best time to request search engine optimization is just before you style your internet site. As your web internet site designer creates page templates for you to approve, you can have a search engine optimization specialist take a appear at them and inform you which layout is best for optimum indexing. As soon as you have selected the greatest layout for your internet site, then the search engine optimization specialist can inform your designer when and where to location your keywords and crucial phrases inside your HTML tags.

How can you tell a quality search engine optimization specialist from a scam artist? A search engine optimization specialist ought to be in a position to get your web site indexed nicely for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index websites. Google does not use meta-tag content material for relevancy. Inktomi currently uses meta-tags. And Yahoo is a directory. Ask how your website will be designed and tagged for each of these. If you don't get 3 different answers, then you ought to move on to a more experienced search engine optimization professional.

If your internet site has already been developed, a expert search engine optimization specialist will frequently recommend layout and style alterations. He/She is not telling you that you have a negative-searching internet internet site. He/She is telling you that the site's layout will not get indexed effectively for your targeted keywords and phrases and important phrases. For example, a website that has a triple frameset (on the prime and on the side) is extremely challenging to get indexed effectively on search engines, even with a gateway page. Even so, a simple frameset can get indexed effectively in search engines, with or without having a gateway page. A search engine optimization specialist can style or inform your net internet site designer how to lay out a basic frameset to get the finest final results.

Search engine optimization and other advertising tactics (banner marketing, net copywriting, getting listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a net web site with solid content material and wonderful layout. Search engine optimization is not a substitute for consumer service, a very good sales pitch, or a wonderful product/service. It is not a substitute for a well-planned on the internet and offline advertising and marketing plan. Search engine optimization is a signifies of helping your potential buyers locate your web site. It is a very specialized advertising and marketing tool. research youtube marketing visit found it