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Sugar daddy dating sites have become a popular online niche, and now some sugar daddy sites are opening their doors to gay and lesbian sugar daddies and sugar babes. Most online dating sites are focused on traditional relationships; long-term, monogamous, & serious. It wasn't until 2006 that the concept of sugar daddy dating took off, and the response from the public has ranged from bitter to very sweet.

Gay sugar daddies have been largely left out of the sugar daddy dating equation, but in 2008, the leading site for sugar daddies announced the official launch of it's gay, curious, and bi sugar daddy program; "our site is unique in that sugar daddies who may have never experimented before can do so by making an arrangement" - Brandon Wade, founder and CEO of a leading sugardaddy dating site.

The instant success of sugar daddy sites shows that the economy has possibly taken a toll on the way people date. Whether it's to pay the bills, travel the world, find a mentor or simply live a supported life, multitudes of young and attractive hopefuls are putting their best feet forward in wooing potential sugar daddy sponsors. Most sugar baby profiles show a potential sugar daddy how much he'd have to pay in order to make an arrangement, this is called the "allowance".

Sugar daddies are the prime target on sugar daddy dating sites, and unlike normal dating sites, the generally older men receive 10X the response as their younger female counterparts, "it makes it much easier for me to find a date for an event or travel companion for a long trip... I don't have time to go on a site that takes ages to find a match...arrangements appeal to me because they're so fast and clear"- anonymous sugar daddy blogger

Gay arrangements are rapidly growing in popularity, as many married heterosexual men are experimenting for the first time. Though the majority of gay sugar daddies on gay sugar daddy sites are out of the closet and proud of it. Gay sugar daddies often seek to mentor younger gay men, providing professional advancement, personal guidance and in many cases; a place to live. As a young gay man myself, the idea of having a mentor to support me doesn't sound too bad at all.

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