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Facebook Marketing Strategies for Business

Many corporate executives recognize the need for marketing on Facebook and also have taken the initial step by developing a Facebook Fan Page for their business. But after the page is made, many CEO's drop the ball and don't take full advantage of everything Facebook provides for his or her business. So, we have compiled a summary of marketing strategies for business people.

Posting on Other Business Pages

Facebook Fan Pages have evolved into a place where Pages can post and update on other Pages. In "Page" mode, you can like and comment on other pages. In Page mode you are able to write around the profiles of the friends. Wall posts aren't in chronological order, and that we don't really have a lot of control around the posts on our Pages. The good news as a Facebook admin is that you can "view" your page in chronological order. To get this done under "wall" click "admin view". This helps you to definitely organize your personal page by viewing it within the order that's easiest to understand and manage.

As you are in "page view mode", if the name of the fan page isn't your real name, as is the case with most fan pages (those are the name from the business), it is important to add a name for your post. If you are commenting on other fan pages, go on and sign off after your comment with a dash and your first name. This can help to add an individual touch for your posts and improves your engagement factor.

Consider the way you are coming across. Are you currently at the competitors' pages because of self-serving agenda or are you there to contribute? It is recommended that you need to do much of your networking in business industry that is not just like your company (a non-competitive industry). You are able to post around the pages of companies which are associated with yours, but not your competition. You might get more results that way.

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Prevent Spam by yourself Page

Many business owners have seen that, sometimes, their competitors will spam their page. Facebook now has spam filters which you can use to curve this. To be able to access and utilize Facebook spam filters, you'll find it under "edit page" and it enables you to load keywords that are put in the spam filter so you, because the admin, can automatically filter posts. This really is situated in "admin view". Comments appear inside a light color which some people have said is more hard to see, however, it continues to be very useful.

Notifications could be by email or turn that off by clicking "edit page". This really is helpful because as you receive new fans or comments you will get notifications.

Marketing Tips

1. Photo Strip at the top of your Page.

The photos towards the top of your page would be the five photos which are the most recently uploaded. You are able to delete them by clicking the X in the right hand corner of every page.

The "Photo Strip" at the very top acts like a photo viewer and the photos appear therefore the viewer doesn't lose their place when examining photos. Have some custom graphics designed for the very best 5 photos in your page. They can be 970 x 680 pixels. We recommend that you depart white space around the edges from the photos. FB will shrink these to a 97 x 68 thumbnail. Use images with a call-to-action such as "click here", "find out more", "get details", or "free download". When visitors click on that image, the image will pop up. Within the description of this image, put details along with a call-to-action having a link or perhaps your telephone number so visitors can certainly contact you.

2. Links along the left-hand portion of your Page.

Reset the order of the links on the left-hand side of your Facebook Page. If you have a lot more than 7, you will notice a "more" link and after that you can drag and drop those links. Place the "landing tab" at the bottom that is often a "welcome" where visitors land. This way once they visit your welcome page, all of your links will be expanded and they can easily see your whole listing of all of your links across the left-hand portion of your page.

3. Make the most of Facebook iFrames by adding interesting content.

Facebook uses iFrames and although it is a little more complicated, it provides you with the ability to add images, videos and opt-in boxes and a proactive approach. You'll have a whole page designed by yourself site and then post that in your iFrame in your Facebook page making that your custom landing tab. In addition, you can take Facebook ads out and drag them specifically to squeeze pages and links in your Facebook page. This provides the ability to test different promotions while offering. You can experiment and split test together with your different offers on different iFrames links on your page.

4. Updates feature offers the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You are able to send all of your fans updates. All these communications get into "other". On the top right-hand corner of Facebook, you will notice a place called "Unread Updates". This really is valuable real-estate to ensure that if you are using "updates" more often, you can get your fans more interested in your fan page. If you have a very active post on your wall, you can take that exact link and include that in to the "updates" which means that your fans notice on top right-hand corner of their page. By utilizing "updates" you will have free ads on your own also it appears on the top right-hand corner of the fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Studies show that Up to 90% of the fans do not go back to your page after they click the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you can still be visible for your fans and engage them in order to "remind" them regarding your business and increase people to your primary site, which after all, happens in increasing your main point here.

Your fans can see your content within their news feed. But the real question is "how do your get your content visible inside your fan's news page?". Facebook utilizes a very complex algorithm (called "edge rank"), so we don't know precisely why some posts appear in news feeds and some don't, but we do understand what can increase your visibility in your fans' news feed.

Tips to improve your visibility inside your fans' news page include:

Post before noon inside your time zone. Post 1 to 2 times each day. Do not over post. Some companies import tweets and "over post". This can hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately lead to your posts turning up much less inside your fans' news feed. Use questions. Keep posts short and straightforward. Be personal. Use other's content. Include photos, videos, and links. Make your own strategies to increase your visibility in news feeds.

Through the use of these tips, you can increase visibility on Facebook and engage more fans.