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Choosing Your Internet Marketing Goal One of the first things you need to know to be able to get the most out of your time period invested towards internet marketing is how to improve search engine placement. Most, if not all San Diego Internet Marketing Company techniques require a lot of finessing to actually achieve sales for your business. Search engine optimization, on the other hand, will bring in customers without much cleaning at all. Once first page placement is achieved, as long as your web site is effective at converting visitors, you will get calls from potential customers. For this reason, anyone conducting internet marketing on their own for the first time period should set their goals on improving first page placement of those highly searched keywords. One thing to keep in mind before reading on, forget about global keywords. Focus your efforts on nearby keywords these as "San Diego Internet Marketing Firm," for example. nearby keywords will be difficult enough to achieve first page placement. Alright, lets begin! Choosing Your keywords Before you can optimize our web site for first page placement, you need to know what keywords you need to come up on the first page for. This is the easy part. Just set up an account with Google AdWords and use the keyword tool located under the "tools & Analysis" drop down menu. make sure to select "exact" under the search settings to the left of the screen and also to select "key word ideas" right before the list that gets generated. You should be good to go after reviewing the list for a few minutes. Make Sure Your Website Is Optimized For keywords This is probably the most advanced part of the whole process I have outlined. You might have to talk to your web master if you didn't set up your web site. Just make sure that the web page titles and the content on the web pages match up and that you might use your targeted keywords in the page titles and the page content. Any half-way decent web master will be able to adjust the titles for you in a few minutes so its not a big deal. However, your content could take hours or even days to adjust. But whatever you do, don't take shortcuts yet. Make sure the content on your web site is as good as you can get it. Otherwise, you will be which makes it harder later on to achieve first page placement. Understanding How Google Works Before you start generating content and back-links for your web site, you need to understand how Google works. For example, Google likes slow, natural content generation for a business listing. The instance of massive back-link building, or dozens of directory listings established over night is not natural and is an indication that you are trying to manipulate Google's page ranking algorithm. This is a big mistake. Make sure that you do not submit your business to more than three quality directories in a given month. This is fine because Google also likes diversity amongst back-link sources. Within your first month, you can easily establish over a dozen high quality back-links without focusing on one particular type of back-link. Lets take a look at a well balanced list of sources for you to establish back-links on. The Perfect List Of Back-links For First Timers Directories Depending on whether or not these directories have already been claimed and completed with a back-link going to your website, you can easily easily obtain a list of the best directories to set up for your business. Just make sure to not ever do more than three in a month Blogging

Word Press These are three examples of blogs that provide nice back-links for your web site. Just make sure that the content you submit to the blog is relevant, useful and original. You only need to set up one blog for the first month. Just like the content on your web site, make sure to utilize your keywords in the title, header tags and the main body of your content. However, be careful not to over stuff your content with keywords. Also, make sure the content is natural. Write content for people and not search engines. YouTube Channel You don't have to create a top quality video to benefit from back-links coming from YouTube. Just film a basic video on your smart phone about your product/service and upload it to a channel that you need to create. Make sure Read Morecontent is focused on targeted keywords to be able to maximize the impact this back link will make for your business's placement in Google. Also, make sure you understand where to insert the link because there is only one place back-links work in YouTube channels. navigate to the "my channel" page and go to the bottom right hand side of the screen where your channel info is located. Click the edit button and you will be prompt with an option to insert the back link. Social Network Sites set up a few social network sites. Here is a list of the best Social Networks in terms of popularity.

The more complete these profiles are, the better back-links they will provide. It is also important to upload some professional images for the main profile pages to establish a professional appearance for branding. Remember, social networks are hot spots for tons of traffic.