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9 Steps to Successful Event Management

Event management is a union between project management and marketing. The trick to sensational events is early and detailed project planning. Additionally excellent communication, including keeping each key team member/stake holder informed regularly.

Planning should include 9 key elements for success:

Purpose - Why are you having the event? Is it an infrequent networking opportunity. To highlight exciting opportunities with new technology. To file for something new or service.

Outcomes - What do you want to attain from the event especially for the crowd? Each outcome statement suggests an alternative method of strategy, content and marketing. An example might be: "delegates will have opportunities to sample suppliers' products and services".

Size - Marketplace analysis will help ascertain the number of candidates you could expect. Size dictates venue, catering and logistics required along with marketing goals. The number of numbers do you need to break even and the way easy could it be to make this happen due to the target market, are they receptive to events such as this?

Strategies - Strategies are on how to achieve your outcomes. E.g.: the theme, speaker's schedule and topics, hospitality, security, technology. Each strategy must be thoroughly planned and aligned using the purpose, the mark market and key messages. And a online marketing strategy to attract both delegates and sponsors.

Event Management in Scotland

Timeline - Unlike many general projects, planning a celebration will have strict deadlines with little margin for error. For this reason it is vital that planning begin early.

Budget - Be sensible about how exactly much you can pay for and what you would like to obtain to your investment. Research can help you identify where you can attain the best value for money. Many events engage sponsors who would like to promote their product / service in substitution for a fee to assist cover the expense of the event. Sponsors may be pitched at varying levels, e.g. gold, silver and bronze sponsors with sponsor costs to reflect the amount. Additionally offer a satchel insert along with other participants as well as an basic price.

Responsibilities - An often undervalued skill in event project management will be the power to delegate appropriately. The co-ordinator ensures there are people available when needed with skills to attempt every one of the tasks necessary to implement strategy.

Risk Assessment - No plan is complete with no detailed risk assessment and strategies to handle risks because they emerge.

Measurement - You will want to repeat a successful event, so include approaches to effectively measure achievement of outcomes.