Improving User Experience Using Website User Behavior Data - What You Need To Know2265232

Increasing conversions has always been the mantra for every business website since the beginning. In most cases, people do not understand what needs to be done. Split testing is something that most people avoid doing, and usability principles are usually not utilized. Since most people do not do these things, conversion rate metrics for site performance are usually low. But all that does not have to be your fate because you are in a prime position to address all those concerns. By building your knowledge, using online user behavior information, your website can improve, and these problems will never occur.

It is actually a fair comparison to think of online users as a herd of cattle because of their predictable nature. This is not our way of talking down to people - your merely pointing out how people operate. People that interact on a website, specifically when clicking on navigation links, have been conditioned to do so over the years. We assume that links will be in certain areas, most the time, when we go to different websites. They can read an article and a reference can be made to following a link for more information. Should the link be elsewhere, 75% of the people who read the article, that cannot find the link, we'll move onto something else. As a result of human conditioning, you will have a great deal of lost traffic because the link was in the wrong spot. Eye tracking studies are so valuable because they help us understand website user behavior. We have all done this many times, and there are many reasons why it is actually carried out. All of us have been guilty of looking at something, yet not paying full attention to the thing that has caught our attention. Part of the reason may be that people have so many things on their minds. You don't want people looking at things on your website like this (though it is going to happen), so you need to help them pay attention by doing certain things. Never use annoying moving images to attract people's attention - it just doesn't work. But you can mention things multiple times in different places and this may help them to pay attention or get it at some point.

If your audience uses text devices to see your content, the type of content you provide can augment the way they scan with their eyes. When looking at different text devices, there are some that provide you with the ability to highlight phrases, and other features as well. By adding bullet points, you can read the text much more easily, by adding space to the content itself. Avoid putting your paragraphs in list form, something that you want to avoid altogether.

Break the information down and make it very lean for bullet points or numbered lists. Bullets and lists should have a descriptive paragraph directly above it to explain what you are presenting. You want to be sure that you add variety to these lists so that people will enjoy scanning them.

In conclusion, you need to learn about usability, as well as other web user behaviors, if you are about to design a new website. Dealing with the ingrained habits of users is really what makes it difficult to create a new site these days. Optimizing for every behavior that you find is simply not something you can do. You just need to design your site based upon well-known behaviors, refine it if possible, and work with that.

If you got your hopes up about it, spent your money only to find disappointment - we do understand the feeling. That topic, in addition to it, are covered in-depth at forex gale review, and you will like what is there. So if you are truly tired of trying to figure things on your own, then take a break and end the pain. It is all right if you feel like you have wasted time, but you really have not because you know more than you did before.