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If your business was told that direct mail was basically the most responsive process of marketing, with approximately sixty per-cent of shoppers reacting to it - could you want to find out more? Probably the response could be yes. Very nearly 75 % of UK organizations use some process of direct mail printing, so if three quarters of businesses are finding it useful it is only natural that those who are not used to it may also want to give direct mail a chance.

With ever growing variety of people searching on the web for products or services and plenty of industries preferring to have an internet-based connection with consumers it may seem that there is certainly little room for that printed leaflet or flyer coming in the letter box but you could not be much more wrong. There still is an enormous marketplace for direct mail fulfilment because as the figures suggest for every pound that is allocated to direct marketing, approximately 14 is generated.

These figures and the like will demonstrate that there is still a spot out there for direct marketing inspite of the increase of on-line activity. Actually, when you cease to take into account the big players in the united kingdom market the direct mail industry is up there with the most useful of these having generated around 125 billion, which to set it in context is much significantly more than the alcoholic drinks industry or food and clothing industry.

Their clients can be rapidly and cost efficiently enabled by direct marketing mail companies to connect directly making use of their potential customers. They are able to fully customise mail shots to ensure letters, leaflets and flyers are addressed to the actual recipient - which really helps to ensure that the mail is opened and not thrown straight in to the rubbish. The items can be also mailed by direct mail printing companies out because of their customers, assisting them to save time and money on postage.

Many businesses would not have the area in house to store large amounts of marketing literature so when they wish to carry out a direct mail effort on a large scale they will need a site that can distribute and store the products in accordance with their needs. This might include sending out regular mailings to a given target database.

Understanding exactly what a big part a direct mail firm can play in promoting the products or services and a company it provides, it is not hard to see why it remains an important part of the current world of promotion. response handling