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What precisely is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your complete internet site so that there is a great opportunity that your web pages will appear at the prime of search engine queries for your selected search phrases and essential phrases. The majority of the search engine optimization specialist's time should be spent targeting the search engines that will give you the most visitors. The following search engines and directories are: AltaVista AOL Search Organization.com Quickly Search Google HotBot LookSmart Lycos [1 1] MSN Search Netscape Search Open Directory Overture Yahoo The finest time to request search engine optimization is before you style your internet website. As your internet web site designer creates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is best for optimum indexing. After you have chosen the best layout for your internet website, then the search engine optimization specialist can tell your designer when and exactly where to location your keywords and phrases and key phrases inside your HTML tags. How can you inform a high quality search engine optimization specialist from a scam artist? A search engine optimization specialist should be in a position to get your internet site indexed well for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index websites. Google does not use meta-tag content material for relevancy. Inktomi presently uses meta-tags. And Yahoo is a directory. Ask how your website will be developed and tagged for each of these. If you do not get 3 various answers, then you ought to move on to a much more knowledgeable search engine optimization professional. If your web website has already been developed, a skilled search engine optimization specialist will typically advise layout and design modifications. He/She is not telling you that you have a undesirable-looking internet site. He/She is telling you that the site's layout will not get indexed effectively for your targeted keywords and phrases and essential phrases. For example, a website that has a triple frameset (on the best and on the side) is incredibly tough to get indexed properly on search engines, even with a gateway page. Even so, a basic frameset can get indexed well in search engines, with or with out a gateway page. A search engine optimization specialist can style or inform your internet web site designer how to lay out a easy frameset to get the very best outcomes. Search engine optimization and other advertising and marketing tactics (banner advertising, net copywriting, becoming listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a web website with solid content and fantastic layout. Search engine optimization is not a substitute for consumer service, a good sales pitch, or a wonderful item/service. It is not a substitute for a nicely-planned online and offline marketing and advertising plan. Search engine optimization is a signifies of assisting your potential clients discover your internet website. It is a extremely specialized advertising tool.